Wednesday, October 5, 2011

The Frugal Book Promoter


More than a dozen authors, mentors, and nationally known book marketers will offer thousand in bonus gifts focused on the needs of authors when novelist, poet, and book marketer Carolyn Howard-Johnson releases the second edition of the first book in her HowToDoItFrugally series of books for writers, The Frugal Book Promoter.

Among those supporting Howard-Johnson’s book are self publishing gurus Dan Poynter and Shelley Hitz, book marketers Dana Lynn Smith, Patricia Fry, D’vorah Lansky, and Aggie Villaneuva and even some fun stuff like a full book of poetry from Magdalena Ball and advice on feng shui from Anna Maria Prezio, Ph.D. Leading the charge is Amazon and book launch expert Denise Cassino.

Collectively, they offer an inestimable value in career boosting bonus gifts to anyone who pays a mere $9.95 for The Frugal Book Promoter in its Kindle iteration (www.budurl.com/FrugalBkProKindle) or $12.82 (discounted from $17.95) for the paperback on Amazon (www.budurl.com/FrugalBkPromo).

The project will reach a crescendo on Wednesday, October 8, when an unprecedented number of people will visit Howard-Johnson’s launch page and launch her valuable to number one on Amazon.com, a great way to help make this book visible to even more authors who need it. Check out her site on October 8 at http://frugalbookpromoter.homestead.com/index.html
Howard-Johnson, an instructor for nearly a decade at UCLA Extension’s Writers’ Program, chose to have the new edition published in both e-book format and paperback in order to give her struggling students and clients affordable and convenient choices. Whichever format a reader chooses, The Frugal Book Promoter assures an author’s book the best possible start in life. Full of nitty-gritty how-tos for getting nearly free publicity, the author shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. A former journalist and publicist (she wrote media releases for fashion designers like Christian Dior), she tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.

Howard-Johnson even assigned a new subtitle to this edition of her book to reflect its appeal to a broader array of authors. It is now The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher. She says, "With the advances in Internet marketing and the role social media plays in communicating, it was high time even writers who had the first edition had access to my frugal (frugal of both time and money!) ideas for new networking opportunities." The big, fat book (416 pages) also has money-saving ads in the back and an amazing new cover—the epitome of “frugalness”—by Chaz DeSimone, www.chazdesimone.com.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen.” She has worked for Good Housekeeping Magazine and as a journalist for several newspapers and has been a popular presenter at writers’ conferences nationwide like the one at San Diego State University and the Sinclair Lewis Writers’ Conference. She is also a novelist and poet, which informs the advice she gives to authors of those genres.

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